Monday, September 27, 2010

Consumer Health Information Websites with High Visual Design Ratings Likely to Be also Highly Rated for Perceived Credibility

Another of the evidence summaries, this one most pertinent to our recent module:

Consumer Health Information Websites with High Visual Design Ratings Likely to Be also Highly Rated for Perceived Credibility
A Review of:
Robins, D., Holmes, J., & Stansbury, M. (2010). Consumer health information on the web: The
relationship of visual design and perceptions of credibility. Journal of the American Society for
Information Science and Technology, 61(1), 13-19.
from Evidence Based Library and Information Practice

"Objective – To answer two research questions: 1) What is the relationship between the visual design of a consumer health information web site and perceptions of the credibility of information found on it? 2) Is there a relationship between brand recognition, visual design preference, and credibility judgments?
...
Conclusions – Visual design judgments bore a statistically significant similarity to credibility ratings. Sites with recognizable brands were highly rated for both credibility and visual design, but this relationship was not statistically significant. The relationship is complicated and more research is needed on what visual design cues are important to credibility judgments."

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